From Cultural Canvas to Digital Strategy:

Growing up, Latina, First-generation, and a child of immigrants led me to have a deep appreciation for diverse perspectives and storytelling. Initially I was drawn to the visual arts, and pursued a path in art history but found a new passion across Marketing and Puerto Rican and Latinx studies. This unique intersection emerged and helped me see the power of community connection and cultural impact through Advertising.

The combination of these two led me to pursue a career in marketing and in particular, influencer marketing. It bridges my artistic ability with strategic planning and community building I discovered in my cultural studies.

Nowadays it's not just about throwing money to an influencer campaign, or even how many followers and influencer has, but instead partnering with influencers who have a highly engaged community that is relevant to you and your audience. The Influencer landscape is constantly evolving, and I make sure to craft strategies that keep your brand at the forefront.